Wake UP Sonoma is a grassroots advocacy organization working in the Sonoma Valley of Northern California.

Our Mission

EDUCATE — by providing resources to Sonoma Valley residents to be informed and engaged.
ADVOCATE — for local diversity, equity, inclusion, civic and corporate transparency.
ACTIVATE — by promoting democracy and providing opportunities for local engagement.

Our Vision

To foster a vibrant, just, respectful, and welcoming Sonoma Valley community.

We Educate. Advocate. Activate.

On issues related, but not limited to:

  • LGBTQIA+ safety and visibility

  • Alliance with the Sonoma Valley immigrant population

  • Defense against Christian Nationalism

  • Transparency in large corporate investment and responsible development

  • Active local civic engagement

What We Do

We inform and educate, encouraging action on local and national issues that affect our community and threaten our democracy.

Our Focus Areas

Transparency in corporate investment: Promoting accountability and monitoring its impact on our community

  1. Advocacy for LGBTQIA+ and BIPOC individuals: Supporting diversity, equity, and inclusion initiatives

  2. Allyship with immigrants and marginalized groups: Standing against discrimination and systemic harm

  3. Defense against Christian Nationalism: Protecting inclusive democracy

  4. Support for local businesses: Uplifting those that foster equity and inclusion

  5. Encouraging civic engagement: Providing accessible tools and opportunities for active participation

Latest Headlines !

Latest Headlines !

Sonoma ‘No Kings’ protest to blast Trump administration’s human rights restrictions.

— Daniel Johnson | Photo: Kent Porter / The Press Democrat

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UPCOMING WAKE UP SONOMA EVENTS

  • NEW KINGS #2: NATIONAL DAY OF PROTEST

    Saturday, Oct 18, 2025

    1:00 – 3:00 PM

    Volunteer as a monitor (training provided) : wakeupsonoma.com/monitors

    Join the resistance flash mob :  wakeupsonoma.com/performers

    📍 Sonoma Plaza Horseshoe Lined Down Broadway

  • A SPOOKY FUND RAISER FOR WAKE UP SONOMA

    Friday, October 31, 2025

    7:00 - 10:00 PM

    📍 Bloom Carneros : 22910 Broadway, Sonoma, CA 95476

  • SCREENING OF ROCKY HORROR PICTURE SHOW – 50TH ANNIVERSARY

    Saturday, November 8, 2025

    Doors 7:00 PM

    Costume Contest 7:30 PM

    Show 8:00 PM

    📍 Sebastiani Theatre : 476 1st St E, Sonoma, CA 95476